Case Studies
Explore our case studies to see how we’ve successfully connected exceptional professionals with leading companies, driving growth and innovation across industries.
Vice President of Sales
Cybersecurity Firm
Discover how we helped a leading U.S.-based cybersecurity company find the perfect Vice President of Sales to drive growth and leadership in a competitive market.
| Company Size: | Large, prominent U.S.-based company with a global client base |
| Location: | United States |
| Timeframe: | 3 weeks to present shortlist |
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Marketing Director
Technology Company
See how we helped a leading UK-based technology firm find the ideal Marketing Director to drive digital transformation and elevate brand growth in a competitive market.
| Company Size: | Mid-sized, UK-based with a growing international presence |
| Location: | United Kingdom |
| Timeframe: | 4 weeks to present shortlist |
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Product leaders
Cybersecurity software
Find out how we sourced high-calibre Product leaders on an international scale.
| Company Size: | £2.5 billion annual turnover |
| Location: | Global |
| Timeframe: | 6 weeks to present shortlist |
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Vice President of Sales
For a large, prominent U.S. based Cybersecurity Company.
Six months before Target Alliance's engagement, a global software vendor appointed a new Global GM (Board level) to oversee the rebuild of its Business division. As part of this transformation, the organisation needed to form a new senior leadership team, led by a VP of Global Sales. This key hire would inherit a department of 70, including six Regional Sales Directors across various international locations.
Given that the sales teams were underperforming and demotivated, the organisation needed to make a quick turnaround. They required a recruitment partner who understood their market, culture, unique workforce needs, and vision to find the right candidate for the role.
Given that the sales teams were underperforming and demotivated, the organisation needed to make a quick turnaround. They required a recruitment partner who understood their market, culture, unique workforce needs, and vision to find the right candidate for the role.
The challenge
As the company was reviewing its existing sales function and considering a restructure to improve performance, it was crucial for the new VP of Global Sales to hit the ground running and add immediate value. The ideal candidate would need a proven track record of transforming and rebuilding teams, as well as the drive, ambition, and the following skills:
The main objectives for the VP of Global Sales were to reinvigorate the organisation's existing sales team and collaborate with the VP of Marketing to review and reshape the GTM plan, partner model, and end-customer profile. With a revenue target set to increase by 10% year-on-year, the company needed a highly proficient professional capable of delivering results.
- Global/International market coverage
- B2B Software/SaaS industry experience
- Channel/Partner route to market focus
- Exposure to SMB and Mid-Market end customer base
- Management of large sales teams (40+) across multiple country locations
- Minimum revenue responsibility of $50m+
- Consistent and demonstrable evidence of success/overachievement
The main objectives for the VP of Global Sales were to reinvigorate the organisation's existing sales team and collaborate with the VP of Marketing to review and reshape the GTM plan, partner model, and end-customer profile. With a revenue target set to increase by 10% year-on-year, the company needed a highly proficient professional capable of delivering results.
The solution
Given the immense responsibility of the role and its importance to the organisation's long-term success, Target Alliance supported the recruitment process throughout the entire cycle. After understanding the organisation’s unique requirements, we defined the candidate profile and established campaign milestones and deliverables within set timescales. Using our extensive global network, we accessed both active and passive talent pools to ensure the best individuals in the industry were notified of the opportunity.
61
Candidates profiled for the opportunity
25
Invited for pre-screening interviews
6
Short-listed candidiates delivered within 3 weeks
The outcome
After our scrupulous pre-screening of candidates, we presented a shortlist of six highly-qualified candidates, the global software vendor carried out a structured four-stage interview process to identify the ideal candidate:
6
1st Stage client interviews
3
2nd Stage client interviews
2
3rd Stage client interviews
1
Final interview
Client Feedback
I've worked with Target Alliance on two projects in the Sales & Marketing field and they have shown a very customer-oriented, high-quality approach. Their professionalism, immediate delivery of candidates, regular feedback, flexibility and last but not least the knowledge of the market helped us to quickly fulfil the role. The cooperation from them was highly appreciated by managers, too.
Neal from Target Alliance has helped us on some very tricky assignments - and unearthed highly gifted candidates that were "bang-on" the brief. He explores how he can improve results at each step of the process - and is very pragmatic about planning for success. He can be relied on to do exactly what he says he will - and stay in very good humour with a demanding client!
Marketing Director
For a mid-sized UK-based Technology Firm
The challenge
A leading UK-based technology firm sought a Marketing Director with the expertise to elevate the company’s brand, drive demand generation, and lead a growing marketing team. The role required a candidate who could develop and implement strategic marketing campaigns, oversee digital transformation efforts, and navigate the competitive technology landscape. Finding a candidate with a balance of creativity, leadership, and technical understanding of the tech industry was a significant challenge.
Our approach
We started by working closely with the company's senior leadership to gain a deep understanding of their strategic goals, current marketing efforts, and the specific challenges within the UK tech sector. We focused on identifying candidates with experience in leading high-performing marketing teams in the technology industry, particularly those who had successfully driven digital transformation and brand repositioning in highly competitive markets. We targeted individuals with a track record of executing multi-channel campaigns, leading product marketing, and aligning marketing efforts with overall business growth strategies.
42
Candidates profiled for the opportunity
14
Invited for pre-screening interviews
5
Short-listed candidiates delivered within 4 weeks
The outcome
Within four weeks, we presented a shortlist of highly qualified candidates, one of whom had extensive experience working with tech companies in the UK and Europe. The selected Marketing Director brought over 12 years of experience in technology marketing and successfully led a company-wide digital marketing transformation. After joining, the Marketing Director led a major rebranding initiative, launched a series of targeted demand generation campaigns, and significantly increased lead acquisition, ultimately contributing to the firm’s growth in a highly competitive tech market.
5
1st Stage client interviews
3
2nd Stage client interviews
2
3rd Stage client interviews
1
Final stage client interviews
Client Feedback
Target Alliance brought us a Marketing Director who perfectly aligned with our vision. Their expertise has transformed our marketing efforts and significantly boosted our brand presence.
- , Cheif Executive Officer.
Four Senior level Product Leaders
For a global cybersecurity software corporation.
Following a sustained period of YoY double digit EBITDA growth, a Cyber Security Software provider had aggressive expansion plans to achieve four times their revenue growth within three years, to take them beyond £10 billion annual turnover.
To support their ambitious growth targets, the business had plans to expand their existing Product Management function to 200 heads within 24 months. For this to be achieved, they needed to create a framework of strong senior Product leaders to help steer the department.
They needed a recruitment partner who was knowledgeable of an international market and had a strong network of top 5% Director and Management level Product talent that could be tapped into on demand.
To support their ambitious growth targets, the business had plans to expand their existing Product Management function to 200 heads within 24 months. For this to be achieved, they needed to create a framework of strong senior Product leaders to help steer the department.
They needed a recruitment partner who was knowledgeable of an international market and had a strong network of top 5% Director and Management level Product talent that could be tapped into on demand.
4 x Senior level Product leaders
4 x High-calibre candidates in top 5%
International retained search methodology
Multiple European time zones
The challenge
To identify and introduce 4x senior level Product leaders (Senior Director of Product Management, Director of Product Management, Director of Product Marketing and Analytics, and Senior Manager Product Management). Although each position was significantly different, all shared a common theme: to attract the very highest calibre of Product leadership talent.
Our solution
Following a strategic review of the company alongside a detailed analysis of the vacancies and candidate profiles required, Target Alliance and the business agreed on an international RETAINED SEARCH methodology. This was considered the most efficient and effective method to attract the highly sought-after Product professionals they needed to drive their ambitious growth plans.
- Extensive long-list search activity, including networking with active and passive network
- Detailed face-to-face interviews with relevant candidates
- Submission of short-list containing original CV's plus extensive customised interview notes
- Arrangement of all interviews and two-way feedback
- Weekly reporting highlighting all candidates in the process and commentary on each
The outcome
267
Total candidates profiled
49
Pre-screening interviews
18
First Stage client interviews
4
Offers accepted
Client Feedback
Working with Neal is simply a pleasure. He is able to quickly grasp the client's needs and specifics of the role as well as to learn about the business. The candidates are always very well briefed and the quality is outstanding.
- , Cheif Executive Officer.
Neal provided excellent feedback, support and communication. Neal's insight and knowledge of my future employer (and honesty about what he didn't know) was invaluable and helped me to put my best foot forward at interview.